Commemorating the accomplishments of those behind some of the most iconic themed entertainment experiences worldwide is something that should be approached tastefully. As a Global Communications intern at Universal Creative, this became one of my core tasks on the cusp of World Architecture Day.
Coordinating with my team, we were able to compile photographs of the architects based in every Universal Park location. I then conceptualized a blueprint-themed visual to add some pop to the post’s theming.
After developing the idea in Photoshop, I worked to ideate numerous variations of copy to accompany the post, before settling on a final pass with tweaks from my boss:
“Our team’s success is by design. 📐📏🔨
UC's blueprint for achieving excellence starts with a world-class group of architects setting the foundation. Happy #WorldArchitectureDay, team!”